The Better Half

Marlborough, New Zealand

Brand Overview

The Better Half is a playful nod to the friendly rivalry between husband-and-wife winemakers George and Jules Elworthy. Based in Marlborough at the northern tip of New Zealand’s South Island, the label celebrates dreamers, pioneers, and adventurers. It’s a tribute to couples who dare to dream big and “fly high.”

The Big Question

With Jules already a well-known New Zealand winemaker, George chose the tongue-in-cheek name “The Better Half” for his own label. A bold and lighthearted move, George, under Jules’ guidance, began making wine and quickly fell in love with the craft. His background includes aviation, aircraft restoration, investing, and mountain biking, but he is content to let his winemaking speak for itself under the label name.

What’s on the Label

The label reflects George’s love for vintage aircraft, with bird emblems inspired by airline iconography and rivet patterns referencing his Fairchild airplane restorations. Two birds represent the couple: the eagle as George (risk-taker and visionary) and the dove as Jules (meticulous, loving, and steady). Together they form a complementary and unflappable team.

Wines & Tasting Notes

  • The Better Half Pinot Noir – Red Wine, Medium Bodied, Marlborough, 750ml

    • 2021 | Alc: 13.25%, pH: 3.49, TA: 5.7 g/l, RS: 1.1 g/l

    • ¥2,900 | ASIN B06XHHD7NP

    • Dynamic, fruity Pinot Noir with juicy cherry and plum flavors, subtle spice, and a seamless, elegant finish. Aromas of raspberry, red cherry, plum, and violet; soft tannins.

    • 92 Points – Cameron Douglas, Master Sommelier

  • The Better Half Sauvignon Blanc – White Wine, Dry, Marlborough

    • 2022 | Alc: 13.5%, pH: 3.2, TA: 7.5 g/l, RS: 2.5 g/l

    • ¥2,090 | ASIN B06XKRJ792

    • Vibrant, bold Sauvignon Blanc with citrus, white peach, tropical fruit, and herbaceous notes. Fresh, lively, and perfectly balanced with clean acidity.

    • 93 Points – Cameron Douglas, Master Sommelier

    • Perfect Pairings: Freshly grilled snapper, oysters with lime, tabbouleh salad, smoked salmon paté, or mussels sautéed in white wine.

 
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